Lawn maintenance is important for growing a healthy, green lawn. Like anything worth investing in, effective lawn maintenance requires careful planning and a routine schedule to ensure success. The best lawn maintenance plan includes tailored treatments at the right time of year, each with a different end goal. Since its founding in 1929, TruGreen® has studied and mastered the art and science of lawn maintenance. The experts at TruGreen have one goal in mind: helping you to grow a lawn you'll love.