Personal Information

We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“personal information”). The types of personal information we collect about you varies based on how you use the Sites and Services and your relationship with us but may include:

• Identifiers such as name, mailing address, service address, email address, phone number, fax number, account login credentials;

• Characteristics of protected classifications such as ethnicity, national origin, religion, marital status, gender;

• Other demographic information such as age, marital status, the number and ages of children, what language(s) you speak, the number of persons living at the property, household income;

• Commercial information such as payment information, information related to the financing of properties that your own or that we service, whether you own or rent a property, estimated property value, the type(s) of service subscribed to, service dates and history, customer type, account balance and status, reward or loyalty points, survey responses;

• Internet or other electronic network activity such as IP address, device specifications, browsing and search history, clicks, information about how you interact with our Sites and Services, and other data collected by cookies and similar technologies;

• Geolocation data  such as non-precise geographic location indicators from mobile devices and websites;

• Audio, electronic, visual, thermal, olfactory, or similar information such as call or text recordings, chat transcripts, pictures or images of your properties;

• Professional or employment information such as occupation;

• Education information such as education level; and

• Inferences drawn from other personal information or data that relate to your preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Some of the personal information listed above may be considered sensitive personal information under relevant privacy laws. Depending on your state of residence, this may include ethnicity, religion, and your account login credentials. 

Deidentified and Aggregate Information

We may deidentify or aggregate personal information such that we can no longer reasonably associate it with an identifiable person. We may use and disclose deidentified and aggregate data for any business purpose permitted by applicable law.

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on our Sites (“usage data”). Usage data may include  information about your device, browser, operating system, internet service provider, and IP address. It may also include information about your interactions with our Sites such as the pages you view, the page and search terms used to reach our Sites, the time, date, and duration of your visit, and your clicks. If we can reasonably associate this data with you, we treat it as personal information under the categories of Identifiers or Internet or other electronic network information, as appropriate. If we cannot reasonably associate this data with you, we treat it as deidentified usage data.

Communication Recordings

We may record calls and retain the content of text messages, chat transcripts, or other written or electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.

From You

We may ask you to provide personal information when you communicate with us. You are not required to provide this information; however, certain features of our Sites or Services may be unavailable unless you provide the requested information. We may also capture contact information, such as phone numbers and email addresses, when you contact us.

Third-Party Data Sources

We may collect personal information from third-party data sources such as our franchisees, data brokers, marketing agencies or partners, market research and analytics firms, other consumers, and government agencies.

Cookies and Automated Tools

We and third parties use cookies and other tracking and automated data collection tools (collectively “cookies”) to track your interaction with our Sites and Services, improve the experience of our Sites and Services, and conduct cross-context behavioral or targeted advertising (collectively “targeted advertising”).

We may use the following types of cookies:

• Strictly Necessary: These cookies are essential to operate the Sites and provide you with services you have requested.

• Functional: These cookies enable certain features or non-essential functionality on our Sites. For example, we might use these cookies to recognize you and remember your preferences or settings when you return to our Sites so we can provide you with a more personalized experience.

• Advertising Cookies: These cookies allow us and third parties to learn more about you, including your use of our Sites and other websites, and to advertise products or services that might interest.

• Analytics Cookies: These cookies help us and third parties understand how our Sites are working and who visits our Sites.

You can opt-out of certain types of cookies and other tracking tools by clicking the cookie settings icon at the bottom of applicable Sites. You can opt-out of certain types of cookies by clicking here.

If you want to reduce the overall volume of targeted advertising you receive, you can also visit the Digital Advertising Alliance (DAA) Consumer Choice Page or the Network Advertising Initiative Consumer Opt-Out Page. These websites allow you to opt-out of  targeted advertising from member networks.

Generally

We may use personal information for business purposes, such as:

• Account creation, fulfillment, servicing, and customer support: to create online accounts and profiles, provide goods or services, keep customers informed about the status of their services, respond to questions and address customers concerns, provide newsletters, announcements, service bulletins and other information, and operate loyalty, rewards, and retention programs;

• Marketing, market research, and analytics: to send communications and offers for our or third parties’ products and services (including offers based on consumers’ interests, characteristics, and location), perform market and consumer research, and conduct analytics;

• Collection: to collect on outstanding balances;

• Surveys, promotional events, contests: to administer surveys, polls, sweepstakes, contests, and other promotional events and contests;

• Website use and analytics: to provide you with access to and use of our Sites, analyze consumers’ use of our Sites, including the use of third-party web analytics services, which may utilize cookies to collect data;

• Eligibility and pricing: to determine if consumers are eligible for certain products, services or offers and the pricing related to such offers;

• Product research: to conduct research and analysis for maintaining, protecting, and developing services, increase and maintain the safety of our products and services, and prevent misuse;

• Business operations: to evaluate, develop, and improve business operations, products, and services offered, and perform business administration and other normal business activities;

• Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, and internal policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others;

• Information security and fraud prevention: to operate information security and anti-fraud programs; and

• Other purposes: as otherwise described to you at the point of collection, with your consent, or as otherwise required by applicable laws. 

We use sensitive personal information of California residents only for purposes that do not trigger opt-out rights under the California Consumer Privacy Act.

Reviews and Testimonials

If you provide a review or testimonial, we may post it publicly on our Sites or in other advertising materials. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.

Service Providers

We may provide your personal information to other businesses who provide services to us or to you on our behalf. Examples include fulfillment and account servicing vendors, payment processors, marketing and communications vendors, research and development  firms, data and business analytics vendors, IT and network administration providers, professional service firms, and other service providers.

We require each service provider to use reasonable security measures to protect your personal information and prohibit them from using the personal information we provide to them other than to provide services to  us.

Third-Party Selling and Sharing

We may disclose personal information to third parties in situations that qualify as a “sale” or “sharing" (for targeted advertising purposes) under applicable privacy laws. Categories of third parties to whom we my sell or share personal information include advertising, social media, and analytics companies, TruGreen franchisees, home service providers, home improvement companies, retailers, realty companies, home builders, marketing sponsorship partners, and other marketers.

Although we may sell or share Identifiers generally, we do not sell or share text message “opt-in” data. Your choice to opt into text programs is not transferable to third parties.

Other Third-Party Disclosures

We may occasionally disclose your personal information to third parties for non-sales purposes such as:

• To comply with the law;

• To respond to legal requests (including court orders, investigative demands and subpoenas) if, in our discretion, we believe it is necessary or appropriate;

• To prevent or stop any illegal, unethical, or legally actionable activity;

• To protect the safety, property, or rights of ourselves, consumers, or any other third party;

• In connection with a proposed or actual corporate transaction such as a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, or sale or divesture of company assets or the business;

• To businesses controlling, controlled by, or under common control with us; and

• For additional purposes with your consent where such consent is required by law.

Summary of Privacy Practices

This chart summarizes our privacy practices over the past 12 months, by category of personal information. Please note that we may not use or disclose each data element within a given category of personal information for the same purposes.

Summary of Privacy Practices Chart

We recognize the importance of safeguarding the confidentiality of personal information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed to be secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.

Our Sites and Services are not intended for individuals under the age of 18 (“minors”) and we do not knowingly collect personal information from minors. If we become aware that we inadvertently received personal information from a minor, we will delete such information from our records.

To opt-out of marketing communications or to request to be added to our Do Not Call List, or our Do Not Mail List, you may use one of these convenient methods:

• Electronic promotional offers. If you do not want to receive emails from us or from any third party regarding special promotions or offers, you may (i) click the unsubscribe link here or in the footer of any email; (ii) email us customercare@trugreenmail.com with “Unsubscribe Promotional Offers” in the subject line; (iii) call customer care at 1800TRUGREEN (1-800-878-4733); or (iv) mail us at the address set forth below.

• Direct mail promotional offers. If you do not want us to send you any promotional offers through direct mail, you may: (i) email us at customercare@trugreenmail.com with “Do Not Mail” in the subject line; (ii) call customer care at 1800TRUGREEN (1-800-878-4733); or (iii) mail us at the address set forth below.

• Telemarketing. If you do not want us to place marketing calls to you, you may: (i) email us at customercare@trugreenmail.com with “Do Not Call” in the subject line; (ii) call customer care at 1800TRUGREEN (1-800-878-4733); or (iii) mail us at the address set forth below.

If you are a resident of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia you have additional rights to access and control your personal information. Subject to applicable exemptions, privacy rights include:

• Right to Opt-Out from the Sale or Sharing of Personal Information. You may direct us not to sell or share (for targeted advertising purposes) your personal information to third parties.
• Right to Know and Access. You may request the personal information we collected about you (including the categories or specific pieces of personal information), the categories of sources from which we collected your information, the business or commercial purpose(s) for collecting it, and the categories and names of third parties to whom we sold or disclosed personal information. We will provide a copy of the specific personal information we maintain about you in a portable and, if technically feasible, readily-usable format.
• Right to Delete. You may request that we delete information we collected about you.
• Right to correct. You may request that we correct inaccurate personal information we maintain about you. If you only wish to update your contact information or other personal information rather than disputing its accuracy, please make the changes directly in your account or contact us using the information below.
• Right to appeal. You may appeal our decision with respect to a previously-submitted privacy request.

Submitting a Request

If you are a resident of a state that provides privacy rights and would like to exercise your rights, you may submit a request though our online Privacy Request Form or calling us at 1 (833) 830-2305. After you submit your request, we may contact you to obtain additional information necessary to locate your record or verify your identity. For example, when permitted by law, we may require you to verify certain information in our files or submit a signed declaration under penalty of perjury. We cannot process certain requests without verifying your identity, so please respond promptly to our request.

To opt-out of third-party data collections from our Sites that qualify as sales or relate to targeted advertising, you may select cookie preferences using the cookie settings icon at the bottom of applicable Sites. Our Sites also recognize and process Global Privacy Control (GPC) signals. When our Sites detect a GPC signal, we treat it as a request to opt-out of the sale or sharing (for targeted advertising purposes) of that user’s personal information collected while the signal is present. If we can reasonably associate a GPC signal with an identifiable consumer, we also treat it as a request to opt-out of the sale or sharing of that consumer’s personal information as if the consumer made the request using one of the methods above.

Authorized Agent

If you are an authorized agent submitting a request for another consumer, you must provide a copy of a lawful power of attorney or written authorization from the consumer. You will be provided options on how to provide this documentation after submitting the request. Depending on the type of request, we may contact you or the consumer on whose behalf you claim to act to verify your authorization or the consumer’s identity.

Non-Discrimination Notice

We will not discriminate against any consumer for exercising their privacy rights under law or this Privacy Policy.

California “Do Not Track” Disclosure

Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites and Services do not respond to “do not track” signals.

California “Shine the Light” Law

California Civil Code Section 1798.83, known as the “Shine The Light” law, allows California residents to opt-out of having their personal information shared with third parties for direct marketing purposes. To exercise your rights under this law, please submit a request to opt-out of sales and sharing using the methods described above.

California Consumer Privacy Act Reporting

The California Consumer Privacy Act requires certain businesses to provide information related to certain privacy requests received during the prior calendar year. Please click here to view our most recent report.

This Privacy Policy is subject to change. We encourage you to review it frequently for any revisions or amendments. When we make material changes to the Policy, we will take reasonable steps to notify consumers (e.g., sending email notifications). Privacy Policy changes we post on the Sites are effective immediately. You accept the changes by continuing to use our Sites or Services. If we determine that a change to this Privacy Policy will result in using previously- acquired personal information in a materially new way, we will provide you notice and take any other actions required by applicable law.

If you have any questions about this Privacy Policy, please email us at Privacy@Trugreenmail.com , call us at 1 (833) 830-2305, or send us a letter to the following address:

TruGreen, L.P.

Attn: Customer Care - Privacy

1790 Kirby Pkwy Suite 300

Memphis, TN 38138