According to the National Association of Landscape Professionals (NALP) and RISE 2023 Lawn Care Survey, 95% of U.S. adults say it’s important that their yard appears well-maintained. Close to 7 in 10 (69%) value a well-maintained lawn because it’s a place to relax, unwind and entertain.

Those numbers reflect what we see every day at TruGreen. Homeowners take real pride in having a lawn that looks beautiful and feels welcoming.

That’s why quality is at the heart of everything we do. As the nation’s number 1 lawn care company, TruGreen, has built its services around helping homeowners achieve that sense of satisfaction through proven methods, reliable service and a commitment to excellence in every neighborhood we serve.

What Value Means at TruGreen

For TruGreen, the value lies in more than a lush green yard. It’s a combination of science, precision, expert advice, and care that ensures consistent results over time. Every TruGreen lawn plan prepared for our customers is informed by research, regional data and decades of expertise in agronomy and horticulture. We consider your soil type, grass species, climate and seasonal conditions to create a plan that delivers long-term health. That’s what you’re getting when you choose TruGreen: an entire team devoted to providing the best results for your lawn. 

With more than 2.3 million residential and commercial customers across North America, we’ve learned that quality depends on doing the small things right, every time. That includes using the right product at the right rate, applied at the right time. It also means communicating clearly and transparently and delivering service that reflects the same pride our customers feel in their own yards.

Our definition of value is simple: reliable results, delivered by people who care, at a great price.

Reliability Rooted in Fully Trained Specialists

Reliability is what turns our quality promise into an everyday experience. Behind every thriving lawn is a TruGreen specialist whose training and dedication make the difference.

TruGreen is committed to setting the industry standard for education, training and certification of our specialists. Each specialist completes a comprehensive onboarding and continuing education program that covers turf science, pest management and safety. New specialists are mentored by experienced team members and must achieve TruExpert certification, meeting TruGreen’s rigorous internal and state licensing standards before ever servicing a property. Every market also has a local agronomist. Their role is to ensure that programs are adapted to local environmental conditions. Whether you’re in Florida, Illinois, or California, that combination of national expertise plus regional insight means every visit meets the same high standard.

Peace of Mind from Professional Care

Many homeowners enjoy lawn care as a weekend DIY project. But even with the best intentions and enthusiasm, small errors can lead to costly setbacks. Over-fertilizing, uneven application, or mistimed treatments can leave lawns struggling and budgets strained.

TruGreen specialists prevent those problems before they start. Their training and experience help identify nutrient imbalances, pest pressure and soil challenges early, so that solutions are precise and effective. The value homeowners gain is in avoiding the expense and frustration of fixing mistakes later.

Standing Behind Our Service: The TruGreen Guarantee®

True reliability doesn’t end when the truck pulls away. It continues through our TruGreen Guarantee®, which ensures that if your lawn isn’t thriving for any reason, we’ll return as needed between scheduled visits until it is.

This is not a slogan. It’s an operational standard that reflects how seriously we take quality and accountability. We measure success by customer satisfaction. Every return visit, adjustment and follow-up is an opportunity to make sure your lawn meets our expectations, and more importantly, yours.

The TruGreen Guarantee underscores how central reliability is to our definition of quality: we don’t stop until it’s right.

Value and Quality You Can Count On

A healthy, thriving lawn is the result of consistent attention, expert care and pride in a job done well. At TruGreen, those same principles define how we work and how we partner with you.

From our science-based programs and industry-leading specialist training to our nationwide quality assurance and service guarantee, every aspect of our business is designed to deliver dependable results. But great lawns don’t happen through service alone. We work alongside homeowners by providing practical guidance on watering, mowing, and seasonal maintenance - helping you protect and sustain a healthy, attractive lawn for years to come. 

We know that when your lawn looks great, you can spend more time enjoying it, whether that’s relaxing in a chair on a warm summer night, while the kids toss a ball, hosting friends for a backyard barbecue, or watching your dog race across freshly cut grass.

That’s what quality means to the team at TruGreen: doing right by every lawn, every homeowner and every visit. Consistently high-quality service, every lawn, every time.