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Golfers doing a "happy swing" at the Happy Drive Challenge kickoff event
Beyond the Lawn

From Hashtag to Hole-in-One: How a Simple Swing Can Make a Big Difference

From Hashtag to Hole-in-One: How a Simple Swing Can Make a Big Difference

Imagine standing in your backyard on a sunny afternoon, golf club in hand, smiling wide as you prepare to recreate a swing that’s more about joy than precision. Now imagine that same swing — captured on video and shared online — helping fund mentorship, scholarships, and opportunities for kids across the country.

That’s exactly what TruGreen’s #TruGreenHappyDrive challenge is all about. It’s fun. It’s meaningful. And it’s a reminder that sometimes, doing good can start right on your own lawn. 

The Joy Behind the Drive

First Tee golfers swinging golf clubs at Happy Drive kickoff event

At first glance, the TruGreen Happy Drive might seem like just another social media challenge — a trend where people mimic something silly or heartwarming, share it with a hashtag and tag a few friends. But this one carries a deeper mission: raising money for First Tee, a youth development organization that empowers young people through golf.

For the opening drive, TruGreen is donating $250,000 to First Tee, and for every “Happy swing” posted to social media using the hashtag #TruGreenHappyDrive, TruGreen will donate an additional $1 to First Tee.* Our goal? Raise awareness, raise funds and raise smiles. (*TruGreen’s total donation amount will not exceed $300,000.)

It’s playful. It’s accessible. And it’s proof that a goofy swing can inspire serious impact. 

What is First Tee and Why Does it Matter?

First Tee reaches more than 3 million kids each year, combining the fundamentals of golf with life skills like resilience, integrity and respect. From after-school programs to college scholarships, they use the game to build character and opportunity.

TruGreen has been a proud partner and First Tee Trustee since 2021, contributing over $1 million to date — not just in funding, but in long-term support of First Tee’s College Scholarship Program. The initiative provides not only financial assistance but also mentorship and professional development, helping young leaders grow both on and off the course.

So, when you swing that club, you’re not just replicating a fun moment — you’re investing in someone’s future. 

Landon “Happy” Gilmore Tees Off Happy Drive Challenge

Landon "Happy" Gilmore doing his "Happy Swing"

To officially tee off the initiative, TruGreen hosted a launch event at the iconic TPC Sawgrass in Ponte Vedra Beach, Florida. The press event brought the #TruGreenHappyDrive campaign to life, with a joyful crowd of kids from the First Tee Jacksonville Chapter — joined by their parents and local TruGreen and First Tee executives — recording their own “Happy Drives” for the social media challenge.  

The very first swing came from Landon “Happy” Gilmore, the college golfer and viral sensation whose nickname inspired the campaign. Although a recent injury kept him from attending in person, Landon posted his signature swing online and passed the baton - or rather, the driver - to First Tee members and golf lovers everywhere. In addition, he challenged his teammates and golf influencers across the country to get involved, too. 

Let’s Do This Swing! Join the #TruGreenHappyDrive

TruGreen and Happy Drive logo on black background

Here’s how to get involved:

  1. Film and post your Happy Drive and nominate 3 others
  2. Use #TruGreenHappyDrive to trigger $1 donation to First Tee
  3. Donate directly to a local First Tee Chapter at firsttee.org/happydrive. (Any amount helps!)

Each video = $1 more toward youth mentorship and golf development. And there’s no limit to how many swings you can post or how many people you can inspire to join. 

Don’t Just Watch — Swing. Smile. Share.

The best part? This campaign doesn’t ask you to do anything difficult or out of reach. All it takes is a swing and a smile.  

So, go ahead. Set up the phone. Take a breath. Wind up for that classic Happy swing — the one with a running start, a bit of flair and zero concern for accuracy. Because when that video hits your feed, it will do more than entertain; it will help fuel a movement. 

Start Your Drive in the Backyard

One of the most beautiful things about this campaign is that you don’t need a country club membership or PGA credentials to participate. In fact, you don’t even need a proper golf course. All you need is a patch of grass, a phone and a willingness to let loose - just try not to break any windows!

That’s where your lawn, and TruGreen, comes in.

Let’s be honest: we’ve all dreamed of having a lawn that looks like a freshly groomed fairway. That smooth, vibrant, envy-of-the-neighborhood kind of grass. And while you might not be teeing off next to a bunker or green jacket, there’s no reason your yard can’t play the part.

TruGreen specializes in delivering golf course quality results, tailored to your location, climate and yard needs. Whether you’re hoping for a spot to practice your swing, host your next backyard barbecue or just relax with the family, TruGreen’s lawn care programs make it possible. 

Golf Course Quality Lawn? Yes, Please.

Ever wondered what makes golf course lawns look so flawless? It’s not just luck or round-the-clock maintenance. It’s about precision care: the right nutrients, applied at the right time, using region-specific treatments that combat weeds, pests and turf disease.

TruGreen brings this level of attention to your lawn. Our certified specialists use tailored treatment plans and seasonally timed applications to give your grass the exact conditions it needs to thrive — without you lifting a rake or mixing fertilizer.

In other words, TruGreen handles the science so you can enjoy the swing.

Community Starts at Home and on Your Lawn

There’s a bigger theme at play here. Lawn care isn’t just about aesthetics. It’s about creating a place for connection, whether you’re hosting a neighborhood cookout, teaching your child to putt or recording your Happy swing for a great cause.

In supporting First Tee, TruGreen is reinforcing this idea: that well-tended spaces can grow community, confidence and opportunity.

And that’s not just feel-good marketing. According to the National Recreation and Park Association, access to green space improves mental health, encourages physical activity and builds stronger social bonds. When your yard becomes a playground, a sports field or a stage for change, it’s doing more than growing grass — it’s growing possibility. 

Ready to Grow a Lawn Worth Playing On?

Whether you’re preparing for your Happy Drive or just craving that lush, vibrant look, TruGreen is here to help.

Our services include:

  • Lawn Fertilization - Custom plans for optimal health and color
  • Weed Control - Say goodbye to crabgrass, dandelions, and more
  • Aeration & Overseeding - Improve airflow, water absorption, and thickness
  • Pest Control - Keep grubs, chinch bugs and mosquitoes off your green
  • Tree & Shrub Care - Because landscaping doesn’t stop at the turf

Backed by 50+ years of science and service, TruGreen makes it easy to transform your yard into a playable, proud-worthy space. And with over 290 branches across North America, expert help is always nearby. 

Swing with Purpose

First Tee member swinging a golf club at the Happy Drive kickoff event

It’s easy to scroll past another challenge online. But this one is different.

The #TruGreenHappyDrive brings together lawn care, golf, youth mentorship and community spirit in one beautifully simple motion. It reminds us that joy and generosity can coexist. That doing good doesn’t have to be complicated. And that even the most ordinary swing — taken from the comfort of your own lawn — can become a catalyst for something extraordinary.

So, take that swing. Post the video. Take care of your lawn.  

And remember: a hole-in-one impact starts with one happy drive. 

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