Newsroom

Newsroom

Newsroom
Corporate headquarters
1790 Kirby Parkway
Forum II Suite 300
Memphis, TN 38138

Anthony
Conversa

Anthony Conversa
Senior Vice President and Chief Growth Officer


Anthony Conversa joined TruGreen from Brinks Home Security where he served as chief marketing officer and later president of the direct-to-consumer division. At Brinks Home Security, Conversa was responsible for managing offline and online media channels, acquisition and retention programs, along with developing digital assets designed to attract and retain customers.
 
With more than 13 years of marketing experience, Anthony brings relevant experience in leadership, strategy, sales and operations of consumer-facing brands. He considers himself an operator and a very quantitative marketer focused on optimization of media spend (online and offline) to generate sustainable growth and relying on consumer insights to determine the right marketing programs.
As TruGreen's first chief growth officer, Conversa leads technical operations, product development, corporate communications and marketing.

Anthony received his MBA from Northwestern University Kellogg School of Business and a bachelor’s degree in public relations with a minor in marketing from Western Illinois University.

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